Showing posts with label dress. Show all posts
Showing posts with label dress. Show all posts

Sunday, 8 July 2012

Smart Casual




I don’t know two words that could ever evoke more stress and anxiety into a woman than ‘Smart - Casual’ (also fondly known as ‘smasual’)
The phrase immediately causes a stream of questions, “Should I wear a dress?” “Are jeans OK?” “Do I own anything ‘smart-casual’”, “what does that even mean?!”

After many events/parties/gatherings with this dreaded phrase on the invitation, I have come to the conclusion that it is simply better to be over-dressed than under-dressed. Which is perfect for me as I’m the kind of girl that prefers buying pretty dresses and sky-scraper heels to everyday trousers and shirts, even though it isn’t often I have an excuse to ever wear them. And being a designer/dress-maker myself, I always seem drawn to buying pretty sparkly fabrics!

However, a smasual opportunity arose on 31st May to finally wear my finest, with an invitation to the Examiner Community Awards. Thus I donned my floor length, backless black and silver dress, put on vast amounts of mascara and tottered out the door on my beautiful stilettos to this wonderful ceremony to celebrate the amazing and inspiring men, women and children of West Yorkshire. It was lucky my mascara was waterproof, as more than one of the stories adjoining the remarkable nominees and winners of the various awards brought tears to my eyes.

Alongside being thought-provoking and incredibly humbling, this event was a wonderful example of the translation of ‘Smart-Casual’. Beautiful cocktail dresses alongside simple shift dresses, all dressed up with statement accessories and fabulous shoes.

I was seated on a table with the beautiful Mandy Barwick. Also a firm believer in dressing up, I made her a dress to wear to the ceremony in black and silver with touches of her favourite colour – Hot pink!



Mandy was nominated for the ‘Services to Charity’ award, and was a very worthy winner! Having raised over 3 and a half million pounds for various charities including the West Yorkshire Forget Me Not Trust.



To anyone going to a ‘Smasual’ event anytime soon, who is in doubt or distress, My advice would be to pick one part of your outfit to be a statement, be it the shoes, dress, or jacket, and compliment accordingly! And with so many beautiful colours in the shops at the moment, don’t be afraid to be bold with colour and print! But if all else fails- never, ever, underestimate the power of the Little Black Dress!




 Please follow me on twitter for more tips and inane chatter; @joannalomas



Wednesday, 1 February 2012

Some more from the shoot

So here a few more from the amazing photoshoot on sunday! I couldn't be happier! big shout out to Janet Jones (@naphillphotos) for her amazing work! Never had so much fun on a shoot - and it was absolutely freezing so that is a huge feat! the gorgeous models are Rose (@roseisafruit) and Kim (@KIMBINNS) and they survived the bitter cold too in far less than what I was wearing!
Let me know what you think - these images + more will be featured on my new website when it launches very soon! =D












Wednesday, 12 October 2011

Mandy's Dress


A small re-design of a simple little black dress for the fabulous Mandy!
To be worn at the Forward Ladies dinner this friday - I hope it gets a good reception!


Wednesday, 7 September 2011

'Racing Ahead'


So I've had a lovely article written about me and it's appeared on the uni news page and is due to appear in the Derby Telegraph soon, and hopefully some more papers as well! =) Not enjoying the picture of me with a squinty eye... but hey, I was never much of a smiler. Read, laugh, enjoy, whatever =)

Racing ahead

New designer Joanna draws inspiration from superstar granddad


Joanna Lomas - unveils her first collection
YOUNG fashion designer Joanna Lomas is to launch her first collection of clothes at a trendy Huddersfield boutique. Her outfits are original and stylish, but she has some rather unexpected influences. They include Barbie Doll... and a grandfather who was a superstar motorcycle racer.
 Joanna, aged 20, is from Alfreton, Derbyshire, and is in the midst of the highly-respected fashion design and textile degree course at the University of Huddersfield. She has taken the option of a placement year in which she has set up her own business – designing, making and selling clothes. After a Dragon’s Den-style pitch, she was awarded a £2,400 grant by the University’s Business Mine, which offers advice, back-up and financial support to student and graduate entrepreneurs.
 Joanna had already done some part-time work for Huddersfield designer, fashion entrepreneur and pattern-cutting expert Hardy Punglia, who runs two adjacent clothes shops in the town’s Byram Arcade. During her placement year, Joanna is based in the store named Part II Vintage. When not serving customers, she is behind her sewing machine, creating her collection of designer garments, which she describes as ‘classic with a modern twist’ and ‘casual but dressy’, aimed at ages 18-30.
The collection will be unveiled at a champagne launch at the neighbouring Byram Arcade shop The Left Bank on Saturday, 24 September (from 11am). In addition to Joanna’s outfits, there will be her exclusive range of tee-shirts – featuring iconic images of her late grandfather Bill Lomas, a legendary motorcycle racer.

Legendary motorbike racer Bill Lomas in action and below Joanna’s
logo subtly echoes her grandfather and his machine.
 He took two world titles in the 1950s and was a double winner of the Isle of Man TT races. He died, aged 79, in 2007, and although his racing days were over before Joanna was born she has a huge collection of photos of him astride his bike. And her specially-designed logo is a subtle evocation of the streamlined fairing attached to the front of his machine. It was granddad Bill who kick-started Joanna’s passion for fashion at the age of five, when he gave her a Barbie Fashion Designer CD Rom – “I would sit for hours designing clothes!”
Joanna is also passionate about pattern-cutting and the scope it offers for creativity. But does she dress in her own outfits? Not all of the time, but she does make sure that when she buys from a fashion store or charity shop she customises her clothes to give them a personal twist.

Joanna and her designs
Joanna and some of her designs

Sunday, 4 September 2011

Some long over-due photos

Eeeeks I havent posted anything in ages and ages as I've been soooo busy making things ready for the fashion show and the big launch!! Here's a couple of photos taken by a pal for some PR thing the uni was doing! I've made loooads more things than these few old pieces but photos of those shall come later when I have time/an appropriate model and photographer situation!

In other news, exciting things are happening as I became a sponsor of independent Hair and Beauty salon chain, Beau & Joli (www.beauandjoli.com). Winners of their 'find the face of Beau & Joli' competition will be photographed in my clothes, and the lovely owner of Beau & Joli, who is also partner of online magazine Urban Coco (www.urban-coco.com) will be wearing some of my dresses at London Fashion week! So I may not be there in full, but a little bit of JLomas designs will be at LFW in some way... which is very very nice!!!

This week I shall also be [hopefully] getting my t-shirts printed!
the t-shirts will be featuring photos of my lovely Grandad on his motorbikes, and I'll be printing them on man-sized t's too!

don't forget to follow my blog if your interested in what coming next!
and please 'like' my facebook page too =) JLomas Designs

Thursday, 9 June 2011

starting out..

Well I've been working on JLomas Designs for a few weeks now and am very happy with how its going! Starting to make the first pieces and think about the 'fun stuff' like swing tags, logo designs, marketing (parties!!) etc etc!
Here's a pic of the beginning stages of one of the first dresses, hereby named The Charlotte Dress.
I'll be showing it along with [hopefully] some others at my presentation on Wednesday 15th June! (trying to get some much-needed funding to really get JLomas Designs out there!)